Jeep History



Why choose a Jeep? Everyone knows the name. But not everyone knows the legend. The original 'jeeps' were World War II military vehicles, finding favor in their stout nature and 4 wheel drive capability to cross any terrain from Northern Africa to Europe. After the war, Willys-Overland continued to make these vehicles for the public, trademarking the brand name Jeep in 1950. The CJ was the most prominent classic Jeep, simply meaning 'civilian jeep.' Alongside it, Jeep even produced wagons and pickup trucks alongside it's famous military off-road vehicle. 1987 was when everything changed, when Jeep introduced the Wrangler. Retaining the classic looks of the originals with a thoroughly modernized chassis and cabin, the Wrangler became the standard for off-road capability. The Cherokee and Grand Cherokee were introduced as well, both being more refined and traditional SUVs that still have the ability to venture off the pavement.

Today, Jeep has only expanded, making the Renegade, Compass, Cherokee, Grand Cherokee, and, of course, the Wrangler in all sorts of flavors. The Wrangler today uses trick Dana differentials and solid axles for extreme durability when the trail becomes hostile. Thompsons first started selling 'Rubicon Package' Wranglers in the '90s before Jeep themselves introduced the official Rubicon trim in 2003 with an even more off-road bias. Jeeps are not meant to be contained, sharing ideologies of freedom and the ability to go wherever you want to whenever you want. Jeeps own both the road and the off-road. Today's range has something for everybody in all shapes and sizes, including Trailhawk models. You can recognize a new Jeep anywhere from the distinctive 7 vertical slots that make up the grille and swollen wheel arches. From the compact, yet capable Renegade to the luxurious Grand Cherokee, one of the most awarded SUVs ever, Jeep has become more than a lifestyle, but a way of life; an idealogy all its own. See which Jeep is right for you.

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